The program is meticulously crafted to offer students a robust academic foundation in essential business functions, ensuring they develop a comprehensive understanding of how various components of a business interact and operate cohesively. Each area of study is designed to equip students with both theoretical knowledge and practical skills relevant to the contemporary business environment.
This comprehensive combination of business disciplines not only aids in developing versatile professionals who can thrive in various roles but also fosters a strong foundation for future growth and specialization in specific areas of interest. Graduates will be well-equipped to navigate the complexities of the business world, understand the interplay between different functions, and drive organizational success in a rapidly changing marketplace.
Upon completion of the program, students will demonstrate the following:
Develop skills and abilities to set realistic personal and professional goals.
Develop clear, effective reading, writing and presentation skills, and use technology to solve problems.
Demonstrate ability to work in groups to achieve organizational goals.
Show proficiency in obtaining, organizing, analyzing, and categorizing information to draw valid conclusions.
Understand the challenges of managing people in the global environment.
Understand the importance of good financial reporting and management.
Demonstrate ability to make informed decisions, fulfill professional commitments, and meet obligations of community.
The business ecosystem today is witnessing meteoric growth like never before
19.9%
CAGR forecast by 2030 for the global market for business process management.
$89,650
is the median salary of BBA Graduates, which highlights the value of this degree in the job market.
55%
CEOs believe developing the next generation of leaders is the top challenge, underlining the importance of BBA programs in leadership development.
963,000+
Job openings will arise annually, driven by both new job growth and the need to replace workers who permanently leave these roles.
Why Us
Why Pursue a BBA from Birchwood University ?
Birchwood University designed the Bachelor of Business Administration to provide a strong foundation and practical skills of business in students seeking to build a career in the Business domain. Students will develop a broad understanding of business administration and gain practical skills that will open doors to successful career prospects in this domain. From gaining domain-relevant knowledge to industry skills, the program equips students with a firm foundation in the core business administration areas. Students will delve into core business functions including general business administration, accounting, finance, project management, information technology, human resources, marketing, international business, and project management.
Admission
Admission Requirements
General Admission Requirements
A copy of a valid government-issued photo identity card.
A copy of an updated resume.
Any document if not in English must be accompanied by a certified translated copy.
Additional Admission Requirements For BBA
Provide a copy of High School Diploma, GED, or equivalent.
Submit a 500-word essay (minimum) summarizing the applicant’s interest in the Bachelor of Business Administration program outlining your professional aspirations.
An official final high school transcript (mailed by the high school directly to the college), which includes all secondary school grades, and date of graduation must be submitted prior to enrollment.
Provide two (2) professional recommendation letters attesting to your academic abilities and professional potential.
Personal Interviews will be conducted with the Director of Education for applicants with a GPA below 2.5.
Transfer students must supply their college or university transcripts.
Admission Path
Your Path to Admission
We evaluate candidates based on their educational background, professional performance, consideration, and openness to applications. Our goal is to identify motivated individuals with strong leadership potential and a passion for advancing in the field of business administration.
Step 1
Online Application
1
Step 2
Application Assessment
2
Step 3
Personal Interview
3
Step 4
Documents Verification
4
Step 5
Final Committee Decision
5
Requirements
Admission Application and Requirements
Application For Admission
Candidates seeking admission to the BBA program at Birchwood University should complete an application. A non-refundable application fee of $150.00 through Check/Money order/ Credit Card payable to Birchwood University must be made by the applicants.
Applicants must submit all the requisite documents to be considered for admission. Shortlisted candidates will receive an email with further instructions. Candidates may expect regular updates and guidance from the admission agent to ensure your complete documents reach our office.
Graduation Requirements
To graduate from Birchwood University and to receive a BBA degree, the student must:
Complete all credits as maintained in the Catalog
Need to earn a minimum 3.0 cumulative GPA.
Meet satisfactory academic progress.
Fulfill all monetary obligations.
Course Key Highlights
BBA Course - Key Highlights
Earn a globally recognized online Bachelor's degree equally
credible as offline.
100% Online Programs
No campus visit required.
24*7 Access
Advanced learning management system for world-class learning experience.
High-Quality & Industry-focused Curriculum
Developed with Industry experts for quality and competitive edge
The Cohort Experience
Establish a robust network and connections across industries to boost professional advancements.
Objectives
Program Objectives
The objectives of the Bachelor of Business Administration Program are as follows:
Students will develop an entrepreneurial perspective in which they can identify, assess, and shape entrepreneurial opportunities in a variety of contexts. Students will also be able to understand implementation issues including financial, legal, operational, and administrative procedures involved in starting new business ventures.
Communicating effectively and professionally in business situations through physical or virtual presence, writing, speaking, listening and electronic media. Demonstrate the ability to lead by using team building skills and facilitating collaborative behaviors in the accomplishment of group goals and objectives.
An ethical and social responsibility perspective. Students will understand business ethics and issues of social responsibility, demonstrate knowledge of the ethical behavior appropriate to specific business situations.
Develop analytical and problem-solving skills. Students will demonstrate problem solving skills supported by appropriate analytical and quantitative techniques.
Students will develop a broad knowledge of the functional areas of business and an understanding of the diverse contexts of business, including awareness of the global economic, environmental, political, ethical, legal, and regulatory contexts of business practice. Understand concepts of marketing, financial, human resource, and organizational management.
Course Structure
Program Curriculum
A summary of the courses you will learn during the program.
ENG 101: English Composition & Literature - 3 Credit Hours
Students will gain a foundation for college-level writing, crucial for nearly all fields. They will learn the most appropriate method to carefully read, write effectively, comprehend the writing process, participate with others' ideas, cite correctly, and create powerful prose. Students will have the chance to build their ability to think carefully regarding the audience, message, purpose, and genre of their writing. They will also understand the influence their writing will have in their community. This course will build their ability to understand the writing processes—drafting, revision, and editing.
BIO: 103 Human Biology - 3 Credit Hours
Human groups largely share a common biology, but they may also be differentiated according to the biological challenges they face. This course presents human biology in a way that connects the topic directly with the life sciences and issues of health. It starts with the concept of a healthy body and explores the mechanisms that enable the body to maintain biological order. This course will provide the student with examples of how human biology ties to current issues and problems that are relevant to their lives. Topics include human body structure and function, reproduction and development, and genetics. An emphasis is placed on the application of principles to current issues in the life sciences, including, but not limited to, common human diseases, genetic engineering, and stem cell research.
SOC 104: Introduction to Sociology - 3 Credit Hours
This course will introduce students to sociology as way of asking and answering questions, as a way of thinking, and as a scientific study. In general, sociologists are interested in the relationship between individuals and society, between personal experiences and larger social conditions and historical events. To understand the perspectives, methods, and theories that sociologists use, we will focus on inequality, and, in particular, on social class, gender, race and ethnicity. Students will gain an insight into their roles in the greater context of society and how to navigate the challenges.
CIT 105: Computer Science - 3 Credit Hours
In this course, students will understand the process of personal computer hardware and software. They will have the ability to confidently manage technology in their personal and business life. Topics include operating system and word processing, presentation, spreadsheet scheduling, Internet, and database management software.
ALG 106: College Algebra - 3 Credit Hours
This course provides a general introduction to college mathematics. Students learn the following mathematical concepts in a logical sequence that increases in difficulty as students gain command of a concept: polynomials, equations, inequalities, the straight line, Cartesian coordinates, functions and graphs, systems of linear equations, logarithms and exponentials, matrix algebra, limit of a function, and derivate of a function and integral.
MIC 109: Microeconomics - 3 Credit Hours
This course will cover the area of economics commonly defined as microeconomics which is concerned with the individual parts of the economy such as individual businesses or industries, individual consumers, and individual products. Students examine the theories and concepts underlying individual areas of economic activity, as well as the dynamics of price, market structure, and operations of the firm and learn how individual government policies will impact themselves and businesses.
STA 202: Statistics and Applied Probability - 3 Credit Hours
A variety of topics in business, information technology, and education require mathematical calculations and the ability to analyze statistical information. Throughout this course, the symbol on the right will provide insight between the material being covered in a particular lesson and how that math or analysis skill is performed in the field.
COM 201: Public Speaking - 3 Credit Hours
This is an introductory speech course to help students with developing their oral and written communication skills. While refining the business writing and communication skills acquired in Semester I, this course will help students develop the skills necessary for successful interactional communication (i.e., meetings, conferences, oral presentations, essay structure) in a professional setting. Students will spend time on this by delivering individual presentations as well as group presentations.
ENG 202: Critical Thinking & Writing - 3 Credit Hours
The central main themes and rhetorical strategies modes will help students understand the interconnectedness of writing, reading, and grammar, which will be discussed in class. Focus will be placed upon structuring the expository essay, the comparison/contrast essay, the cause-and-effect essay, and the argumentative essay. After completion of this course students will have many of the basic skills that will enable them to analyze, build a thesis statement, a paragraph, the body, and conclusion of the essays discussed above, in order to prepare them for the modern-day business professions.
MAC 203: Macroeconomics - 3 Credit Hours
This course is an introductory macroeconomics course that provides students with an overview of how the economy operates and choices made given scarcity and limited resources. Students in this course will examine the major macroeconomic variables that affect output, unemployment, and inflation. Using the tools of economics such as supply and demand analysis students will examine how the gross domestic product is measured (GDP), what impacts economic growth and productivity as well as unemployment and inflation. Students will also examine how monetary and fiscal policies are developed and in the U.S and the role of the Federal Reserve System, money markets and government influence economic outcomes.
MAN 300: Principles of Management - 3 Credit Hours
This course examines the nature of management, and the interpersonal and analytical skills managers need to be successful. Students will examine the manager's role with emphasis on planning, organizing, leading, and controlling in a variety of organizations including profit and not-for-profit organizations. Students will examine management theories on leadership, motivation, and communication and how these can be applied to manager's everyday role. This course is a foundation for students as they begin their journey into business management.
MAR 305: Introduction to Marketing - 3 Credit Hours
This is a first semester marketing course. The topics in this course relate to effective marketing planning and operations employing an interdisciplinary approach. Students examine the marketing function from a variety of theoretical and skill-based aspects in use by marketing managers and marketing practitioners. Students are required to prepare a detailed marketing plan for a unit, product, or service area relating to their current work or any other organization and include a marketing strategy, segmentation, and distribution channels.
ACC 310: Principles of Accounting I - 3 Credit Hours
This course is an introduction to accounting and instruction is provided with microcomputers as an accounting tool. In addition, accounting is examined as a tool for organizing business information. Financial accounting is the field of accounting that provides economics and financial information for external users, such as investors and creditors. Students will learn and understand why it is important to report information consistently and in a timely manner and make this available to the public.
SMB 315: Entrepreneurship and Small Business - 3 Credit Hours
In this course four, Entrepreneurship and Managing a Small Business, students will be given a comprehensive overview of the problems encountered by small businesses along with a study of how management principles and procedures provide methods of resolving these problems. Students will develop an entrepreneurial perspective through an interdisciplinary approach employing concepts from management and supported by marketing, accounting, and finance to explore the creation and management of small businesses enterprises. Students are required to identify a product or service that could lead into a business venture and to develop an industry analysis to support the introduction of this venture. As part of their Constructive Action, students are also required to examine their aptitude for entrepreneurship as well as the examination of franchise options.
ECO 320: Political & Economic Philosophy - 3 Credit Hours
This is a first semester social science introducing students to political, economic, and social issues. The ideas and values that serve as the foundation of our political system; how our system differs from others; the inter-relationship between business and government; major political theories regarding the nature of authority, standards of justice, the ideal of liberty and its limitations, conceptions of a just and good society, and the best form of government. This course allows students to understand social, economic, and political considerations as it impacts businesses.
HUM 325: Humanities: World Civilization - 3 Credit Hours
This course will survey world civilizations from A.D. 1500 to the present. The purpose is to familiarize students with the major events that occurred during this period in world history. Emphasis will be placed on illustrating how these major events combined to create the base of political, economic, social, and cultural trends that shape contemporary world affairs.
GOV 330: American Government - 3 Credit Hours
This is a course on political science focusing on the American Government. An analysis of current political systems with emphasis on the United States, including decision making under different ideologies, and how individual interests become positive or negative forces for group decisions, at local, national, and international levels. This course explores the structure and dynamics of American national government, providing a broad-based introduction to the ideas and institutions that shape politics in the contemporary United States.
FIN 335: Principles of Finance - 3 Credit Hours
This course covers the basic fundamentals of finance that affect all businesses. Basic principles and techniques of financial management applicable to sound business decision-making are studied, emphasizing important financial concepts such as financial statement analysis, financial forecasting and budgeting, financial ratio analysis, net present value and internal rates of return. This course provides an overview of the fundamental principles of financial theory and practice. Students will become familiar with the financial organization and operation of a business and look at how financial decisions are made within the context of the overall corporation.
BUS 340: Business Law - 3 Credit Hours
This is an introductory course to law and specifically business law. Drawing upon a review of the fundamentals of our legal system, this course will provide the student with an introduction to basic concepts of our system of jurisprudence, legal processes and procedures, the methods for establishing and ending business relationships, and the laws regulating our business transactions.
HRM 345: International Human Resource Management - 3 Credit Hours
Human resources management is a growing field as employees are working onsite, remotely, domestically, and globally. This course is an in-depth review along with applications of current Human Resource Management theory and practice in the context of corporate strategy, emphasizing the value organizations place on their human resources. The goal is to understand the importance of diversity, training, compensation, legal and regulatory requirements, and collective bargaining in a global environment.
QUA 350: Quantitative Analysis for Business - 3 Credit Hours
This survey course is designed to provide students with fundamental quantitative concepts and skills essential in today's business world. Various mathematical areas, including decimals and fractions, are introduced in light of business problem solving. In addition, other topics covered are annuities, present value, interest, insurance, taxation, and investments. Equations and graphing will also be illustrated. Students are expected to increase their analytical skills through this course.
MAN 355: Managerial Writing - 3 Credit Hours
This is a second level writing course, and the course is designed to help students develop their writing managerial skills. Students are expected to actively evaluate real life situations within the text. After completion of this course students would have acquired the basic skills that will enable them to analyze, build a thesis statement, a paragraph, the body, and conclusion of the essays discussed above, in order to prepare them for the modern-day business professions, while at the same communicate effectively.
ACC 360: Principles of Accounting II - 3 Credit Hours
This course is a continuation of Accounting I. Some of the topics covered are accounting procedures in relation to payroll; valuation of resources and intangibles; the differences between partnerships and corporations; analysis and interpretation of financial statements; the impact of taxes upon business decisions. The course strives to make students versant in accounting so that they feel confident in the business setting and have the tools to excel in their work.
ORG 365: Organizational Behavior and Change - 3 Credit Hours
This course deals with organizational structure, development, change, conflict, culture, productivity, growth, power, and politics. Students will study relevant concepts regarding organization effectiveness as a function of structure and context, degrees of formality/informality; specialization; standardization; hierarchies and leadership; organizational complexity; company size and position in the firm's projected life cycle; issues of centralization; professionalism; personnel; organizational technology; quality of work life; interdepartmental relations and conflict; decision making processes; internal and external means of communications.
MAN 370: Principles of Project Management - 3 Credit Hours
This course will introduce students to project management fundamentals, with an emphasis on planning. Concepts such as the definition of a project, the nature of the project team, and the role and function of the project manager are presented. An effective project manager must organize resources, work under tight deadlines, control project changes and generate maximum team performance. Topics covered include project life cycles, organization and charters, work breakdown structures, responsibility matrixes, the planning, budgeting, and scheduling of systems. PERT, Gantt charts, earned value systems, project management software are also introduced.
BUS 375: International Business - 3 Credit Hours
This course has a twofold purpose: to familiarize students with the world map as it exists today in terms of changed and changing national boundaries, and to study the global distribution of natural resources and industries as the basis of international trade relations. Students will examine the drivers of globalization and how markets and countries operate within a global environment.
STA 380: Managerial Statistics – 3 Credit Hours
Students will be introduced to descriptive statistics in this course. An interdisciplinary approach is provided through the mix of topics involving economics, mathematics, finance, and statistics. Topics included probability theory, population and sampling, statistical inference, decision theory, and presentation of data, including use of computers.
MAR 385: Advertising and Public Relations - 3 Credit Hours
This is an advanced marketing course. Principles and techniques for creating the basic forms of sales, advertising, and public relations materials. The focus is on effective written communications which support the various types of marketing efforts common to most businesses. Students will be required to develop a marketing campaign for a particular good or service as application of knowledge.
MAN 390: Managing Capital Markets - 3 Credit Hours
This course will provide students with a working knowledge of financial markets and the institutions that serve as intermediaries in the financial market. The role of the Federal Reserve, monetary policy, and financial intermediation is emphasized. A comprehensive overview is given of how technology drives the markets and how adaptability is paramount for survival in the rapidly changing markets.
BUS 395: Business Values & Ethics - 3 Credit Hours
This seminar examines the development and application of values, work ethics, and codes of conduct to address individual differences and major ethical issues. Topics include an historical review of value systems; work ethics and human nature; the implications of value systems for the development of careers, work, life, and business organizations; and how different ways of thinking can be used to enhance judgment and decision-making.
BAN 400: Money and Banking - 3 Credit Hours
This course covers the basic fundamentals of finance that affect all businesses. Basic principles and techniques of financial management applicable to sound business decision-making are studied, emphasizing important financial concepts such as financial statement analysis, financial forecasting and budgeting, financial ratio analysis, net present value and internal rates of return. This course provides an overview of the fundamental principles of financial theory and practice. Students will become familiar with the financial organization and operation of a business and look at how financial decisions are made within the context of the overall corporation. This course is designed to give students a working knowledge of financial markets and the institutions that serve as intermediaries in the financial market. The role of the Federal Reserve, monetary policy, and financial intermediation will be emphasized.
MAN 410: Managing Information Change - 3 Credit Hours
Students on this course, Managing Information and Change, are made aware of the requirement and application of innovation and creativity in the marketplace in order to survive. Because of the increasingly competitive nature of the ever-changing global business environment, an intensive, hands-on approach to develop the students' creative and innovative skills is provided. Students are required to develop a project implementation plan, risk plan, and organizational plan and present a budget to manage the change process, all typical documents when implementing a change management procedure.
BUS 420: Business Presentations - 3 Credit Hours
This is an application course. Students will be required to present individual and group presentations to effectively communicate projects and project status. This course will also require students to develop summary documents for presentations.
MAN 430: Operations Management - 3 Credit Hours
This course will focus on project design and management; the planning, control, and evaluation of operations; resource allocation; product development; individual and team job design and measurement; work scheduling; materials management and purchasing; capacity planning; facility layout; quality of the work environment; and technological change.
MAN 440: Global Project Management - 3 Credit Hours
This course focuses on advanced technological developments, increased competition and a global marketplace are all factors leading to Project Management becoming a central activity in most industrial organization across the world and across various industries. This is a rapidly evolving field where new ideas and tools are constantly being added.
COM 450: E-Commerce & the Digital Economy - 3 Credit Hours
As the Internet continues to impact virtually all segments of society, it is becoming more critical for students as well as those entering or already in the workforce, to understanding the forces and dynamics behind the Digital Economy. The impacts of Internet-based Electric Commerce (EC) are probably the most significant and certainly the most widely felt. Becoming 'EC-literate' is becoming one of the requirements for success in the new digital economy.
BUS 460: Business Writing and Presentation - 3 Credit Hours
Students will focus on advanced presentation and communication techniques, in this third level writing and presentation course. Mass media, information channels, media culture, values inherent in the structure and content of new technologies, and the influence of information systems on organizational, social, and private behavior; how these factors must be considered when undertaking new business projects and ventures.
FIN 470: Financial Analysis and Modeling - 3 Credit Hours
This course provides students with the additional tools they need to assess the implications of creating a new venture or evaluating an existing firm. Uses spreadsheets and other software products to analyze the impacts of financial decisions related to financial statement analysis, cash budgeting, and cost of capital determination, capital budgeting, and capital structure choices.
BUS 480: Strategic Planning & Business Policy - 3 Credit Hours
Introduce students to the possibilities, the challenges, and the rewards of running a business enterprise. It will introduce the student to: What managers must do and do well to make a company a winner in the game of business, strategy, and Business Policy cuts across the whole spectrum of business and management which focuses on the corporation as a whole and its interactions with its environment.
CAP 490: Capstone Project - 3 Credit Hours
As a capstone initiative, students are required to develop a business plan. They design the plan, do research and forecasting, and gain support for the plan and engage in a comprehensive examination of business considerations. In Purpose 8, students are expected to fully integrate the previous seven purposes into this capstone experience, which includes the marketing, finance, organizational structure, project plans, etc. into the plan. As part of their Constructive Action, students are expected to complete their business plan, have it reviewed by an industry expert and present the findings to their peers and instructors. Business Plan Pro Software will be used.
For quick answers, browse our Frequently Asked Questions on the website
What is the duration of the BBA program at Birchwood University?
The BBA program at Birchwood University is for 3 years.
Is Birchwood University’s Online BBA degree comparable to other on-campus programs?
Birchwood University's BBA degree program is accredited and globally recognized. In terms of student outcomes and quality, our online programs are equivalent to on-campus programs.
Is the language proficiency score necessary for enrolling at Birchwood University?
All the programs offered by Birchwood University are delivered in English language. International students who belong to countries where English is not an official language may need to provide evidence of their ability to study in English through prior education conducted in English.
How can I access my study material and other learning resources?
Every student in the BBA program has unlimited access to the advanced Learning Management Systems (LMS) where they can access all the learning materials anytime. They also have access to recorded live sessions, e-books, and other study materials.
What are the minimum criteria to be eligible for the BBA program at Birchwood University?
Applicants seeking admission to the BBA program at Birchwood University must have:
- A higher secondary senior year of high school with a minimum GPA of 2.75 to 3.75
- English language proficiency ( TOEFL/IELTS/PTE)
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