This 3-year online BBA program offers a strong grounding and helps students develop a comprehensive theoretical and practical understanding of the fundamentals of management, finance and marketing. Additionally, students will develop the skills to run a business efficiently. Earning a BBA degree provides access to lucrative career opportunities in the industry you wish to join in future. From learning the foundational principles necessary for a successful business to developing leadership and collaborative skills in the business ecosystem, the BBA program will help you in knowing and understanding industry norms and culture.
The business ecosystem today is witnessing meteoric growth like never before
19.9%
CAGR forecast by 2030 for the global market for business process management.
$89,650
is the median salary of BBA Graduates, which highlights the value of this degree in the job market.
55%
CEOs believe developing the next generation of leaders is the top challenge, underlining the importance of BBA programs in leadership development.
963,000+
Job openings will arise annually, driven by both new job growth and the need to replace workers who permanently leave these roles.
Why Us
Why Pursue a BBA from Birchwood University ?
Birchwood University designed the Bachelor of Business Administration to provide a strong foundation and practical skills of business in students seeking to build a career in the Business domain. Students will develop a broad understanding of business administration and gain practical skills that will open doors to successful career prospects in this domain. From gaining domain-relevant knowledge to industry skills, the program equips students with a firm foundation in the core business administration areas. Students will delve into core business functions including general business administration, accounting, finance, project management, information technology, human resources, marketing, international business, and project management.
Admission
Admission Requirements
General Admission Requirements
A copy of a valid government-issued photo identity card.
A copy of an updated resume.
Any document if not in English must be accompanied by a certified translated copy.
Additional Admission Requirements For BBA
Provide a copy of High School Diploma, GED, or equivalent.
Submit a 500-word essay (minimum) summarizing the applicant’s interest in the Bachelor of Business Administration program outlining your professional aspirations.
An official final high school transcript (mailed by the high school directly to the college), which includes all secondary school grades, and date of graduation must be submitted prior to enrollment.
Provide two (2) professional recommendation letters attesting to your academic abilities and professional potential.
Personal Interviews will be conducted with the Director of Education for applicants with a GPA below 2.5.
Transfer students must supply their college or university transcripts.
Admission Path
Your Path to Admission
We evaluate candidates based on their educational background, professional performance, consideration, and openness to applications. Our goal is to identify motivated individuals with strong leadership potential and a passion for advancing in the field of business administration.
Step 1
Online Application
1
Step 2
Application Assessment
2
Step 3
Personal Interview
3
Step 4
Documents Verification
4
Step 5
Final Committee Decision
5
Requirements
Admission Application and Requirements
Application For Admission
Candidates seeking admission to the BBA program at Birchwood University should complete an application. A non-refundable application fee of $150.00 through Check/Money order/ Credit Card payable to Birchwood University must be made by the applicants.
Applicants must submit all the requisite documents to be considered for admission. Shortlisted candidates will receive an email with further instructions. Candidates may expect regular updates and guidance from the admission agent to ensure your complete documents reach our office.
Graduation Requirements
To graduate from Birchwood University and to receive a BBA degree, the student must:
Complete all credits as maintained in the Catalog
Need to earn a minimum 3.0 cumulative GPA.
Meet satisfactory academic progress.
Fulfill all monetary obligations.
Course Key Highlights
BBA Course - Key Highlights
Earn a globally recognized online Bachelor's degree equally
credible as offline.
100% Online Programs
No campus visit required.
24*7 Access
Advanced learning management system for world-class learning experience.
High-Quality & Industry-focused Curriculum
Developed with Industry experts for quality and competitive edge
The Cohort Experience
Establish a robust network and connections across industries to boost professional advancements.
Objectives
Program Objectives
The BBA program at Birchwood University aims to prepare students for the complex business environment with a firm foundation in business administration principles and industry-contemporary practices. Students engage in a comprehensive industry-focus curriculum in addition to the core fundamentals of business. The primary objective of the BBA program is to foster employable professional skills alongside building a strong business foundation. Students will earn transferrable professional skills upon the completion of the program.
Program Outcomes
Ability to identify, assess, and shape entrepreneurial opportunities in diverse contexts.
Gain a thorough understanding of the challenges in implementing financial, legal, operational, and administrative procedures for starting new business ventures.
Develop effective communication in business situations through physical or virtual presence, writing, speaking, listening and electronic media.
Ability to lead by leveraging team-building skills and facilitating collaborative behaviors to achieve team objectives and goals.
In-depth knowledge of business ethics and issues of social responsibility, and demonstrate knowledge of the ethical behavior appropriate to specific business situations.
Develop a broad knowledge of the business functional aspects and a profound understanding of the diversity of the business context.
Develop strong analytical and problem-solving skills and enable students to integrate appropriate analytical and quantitative techniques in their problem-solving challenges.
Be clear with the concepts of marketing, finance, human resources, and organizational management.
Course Structure
Program Curriculum
A summary of the courses you will learn during the program.
ENG 101: English Composition & Literature - 3 Credit Hours
Students will develop a foundation for college-level writing and learn effective methods for reading carefully, writing clearly, understanding the writing process, engaging with others' ideas, citing sources correctly, and creating compelling prose. This course will provide students with the opportunity to strengthen their ability to think critically about their audience, message, purpose, and genre. Besides, the students will understand how their writing influences their community. The module will also develop skills in the process of writing: drafting, revision, and editing.
BIO: 103 Human Biology - 3 Credit Hours
The module introduces students to the diverse biological challenges that humans face. The module begins with the concept of a healthy body and delves into the mechanisms enabling the maintenance of biological order. Students will learn how human biology intertwines with the current issues and problems relevant to their lives. The core topics in this module include:
Human body structure and function
Reproduction and development
Genetics
The module also stresses the application of the principles of contemporary issues and challenges in life sciences, including, but not restricted only to, genetic engineering, common human diseases, and stem cell research.
SOC 104: Introduction to Sociology - 3 Credit Hours
Through this module, students will explore the sociological way of thinking, inquiry into certain areas and asking questions, and the scientific methods involved in understanding individuals and society. The module focuses on the diverse areas of society, including class, race, gender and ethnicity, to give a broad understanding of the perspectives of sociologists, theories and methods they employ in understanding the relationship between society and individuals, social conditions and historical events.
CIT 105: Computer Science - 3 Credit Hours
In this module, students will understand the process of personal computer hardware and software. They will have the ability to confidently manage technology in their personal and business life. The module explores topics including:
Operating systems
Presentation
Spreadsheet scheduling
Internet
Database management
Word processing
ALG 106: College Algebra - 3 Credit Hours
This module provides students with basics of Mathematics. The topics in this modules includes:
Polynomials
Equations
Inequalities
Straight line
Cartesian coordinates
Functions and graphs
Systems of linear equations
Logarithms and exponential
Matrix algebra
Limits and derivative of a function
Integral
MIC 109: Microeconomics - 3 Credit Hours
This module introduces Microeconomics, a branch of economics focused on the behavior of individual businesses, industries, products, and consumers. Students will learn about foundational theories and concepts related to key areas of economic activity, such as price dynamics, market structure, and firm operations. They will also attain a broad understanding of the impact of government policies on businesses and society.
STA 202: Statistics and Applied Probability - 3 Credit Hours
This module introduces students to a variety of topics in business, information technology, and education requiring mathematical calculations and the ability to analyze statistical information. Throughout this course, the symbol on the right will provide insight between the material being covered in a particular lesson and how that math or analysis skill is performed in the field.
COM 201: Public Speaking - 3 Credit Hours
This is an introductory speech module to help students develop their oral and written communication skills. While refining the business writing and communication skills acquired in Semester I, this module will help students develop the skills necessary for successful interactional communication (i.e., meetings, conferences, oral presentations, essay structure) in a professional setting. Students will spend time on this by delivering individual presentations as well as group presentations.
ENG 202: Critical Thinking & Writing - 3 Credit Hours
The central themes and rhetorical strategic modes are designed to help students understand the connectivity of reading, writing and grammar. The module focuses on the structuring of diverse types of essays, such as:
Expository essay
Comparison/contrast essay
Cause-and-effect essay
Argumentative essay
By the end of the module, students will gain basic skills that will enable them to analyze, and build a thesis statement, a paragraph, the body, and the conclusion of the essays.
MAC 203: Macroeconomics - 3 Credit Hours
This module explores the foundational areas of Macroeconomics, along with an overview of the operational methods of economy and choices considering the scarcity of resources. Students will explore the major macroeconomic variables that influence inflation, output and unemployment. They will use supply and demand analysis students to study the measurement of gross domestic product(GDP), and factors impacting economic growth, productivity, inflation and unemployment in an economy. The module also delves into the development of monetary and fiscal policy in the U.S. and the role of the Federal Reserve System, money markets and government in influencing economic outcomes.
MAN 300: Principles of Management - 3 Credit Hours
This module delves into the analytical and interpersonal aspects of management. Students will study the roles of a manager and explore various areas, including planning, organizing, leading, and controlling in both profit and not-for-profit organizations. The module delves into the diverse management theories, touching upon leadership, motivation, and communication and their application in the daily life of a manager role. The module serves as a foundation for students' business management journey.
MAR 305: Introduction to Marketing - 3 Credit Hours
This module is taken up in the first semester of the program. Students will gain exposure to the strategies of effective marketing planning and operations by employing an interdisciplinary approach. They will learn about the functions of the market from diverse theoretical and skill- based aspects that are operational and applied by marketing practitioners and managers today. By the end of this module, students will have to prepare a detailed marketing plan for a product or service area, including marketing strategy, segmentation, and distribution channels.
ACC 310: Principles of Accounting I - 3 Credit Hours
This module serves as the introduction to accounting, with instructions provided with microcomputers as an accounting tool. Accounting is studied as a tool essential for organizing business information. Financial accounting deals with the economics and financial information for external users, like investors and creditors. Students will learn and understand why it is important to report information consistently and promptly and make this available to the public.
SMB 315: Entrepreneurship and Small Business - 3 Credit Hours
In this module, students will be given a comprehensive overview of the problems encountered by small businesses along with a study of the procedures and methods offered by management principles in resolving these problems. Students will develop an entrepreneurial perspective through an interdisciplinary approach employing concepts from management and supported by marketing, accounting, and finance to explore the creation and management of small business enterprises. Students are required to identify a product or service that could lead to a business venture and to develop an industry analysis to support the introduction of this venture. As part of their Constructive Action, students are also required to examine their aptitude for entrepreneurship as well as the examination of franchise options.
ECO 320: Political & Economic Philosophy - 3 Credit Hours
This module will be studied in the first semester of the program. It introduces students to the political, social and economic issues of society. Students will delve into the ideas and values foundational to our political system; differences between systems, the relationship between government and business, and core political theories concerning authority. Other core topics include:
Standards of justice
Ideals of liberty and its limitations
Conceptions of a just and good society
Form of government
This paper is included to acquaint students with the political, social and economic factors that impact businesses.
HUM 325: Humanities: World Civilization - 3 Credit Hours
This module is an extensive survey of world civilizations from A.D. 1500 to the present. The module is designed to acquaint students with the major events that occurred during this period in world history. The focus of the module is to demonstrate how these major events merge to create the foundation of political, economic, social, and cultural trends shaping contemporary world affairs.
GOV 330: American Government - 3 Credit Hours
The module is a Political Science domain that focuses on the American Government. Students will delve into the current political system of the United States and study the process of decision-making ascribing to diverse ideologies. They will also learn how individual interests contribute negatively or positively towards decision-making at different levels- international, national and local. The module introduces students to the structure and dynamics of the American national government and delves into the ideas and institutions that shape the contemporary United States' political system and politics.
FIN 335: Principles of Finance - 3 Credit Hours
This module covers the fundamentals of finance that impact all businesses. Students may expect to learn the principles and techniques essential for making sound business decisions. Core topics include:
Financial statement analysis
Financial forecasting and budgeting
Financial ratio analysis
Net present value
Internal rates of return
The module delves into the fundamental principles, theories and practices of finance. Students will gain an understanding of the financial organization and business operations, and learn the process of making financial decisions within the context of the overall corporation.
BUS 340: Business Law - 3 Credit Hours
This module introduces students to business law. Students will learn the basic concepts of the US system of jurisprudence, legal processes and procedures. Additionally, the module also outlines the methods of establishing and ending business relationships and the laws governing and regulating business transactions.
HRM 345: International Human Resource Management - 3 Credit Hours
This module is an in-depth study of the Human Resource Management theory and practices, along with applications with emphasis on corporate strategy. Students will learn how organizations place value on their human resources. Through this module, students will understand the significance of diversity, training, compensation, legal and regulatory requirements, and collective bargaining in a global environment.
QUA 350: Quantitative Analysis for Business - 3 Credit Hours
This module presents the quantitative concepts and skills foundational to the business world. The module will touch upon mathematical aspects of business problem-solving, including decimals and fractions. The module also covers essential principles and topics, including interest, present value, annuities, taxation, insurance, and investments. Through this module, students will learn and develop analytical skills.
MAN 355: Managerial Writing - 3 Credit Hours
This is a second-level writing module, and the module is designed to impart writing skills at the managerial level. Students will learn to develop text and writing taking into account real-life situations. After completion of this module, students will have acquired the basic skills that will enable them to analyze, and build a thesis statement, a paragraph, the body, and a conclusion of the essays discussed above, in order to prepare them for the modern-day business professions, while at the same time communicating effectively.
ACC 360: Principles of Accounting II - 3 Credit Hours
A continuation of the Accounting Paper- I. The module will cover the core accounting principles and procedures, including:
Payroll
Resources valuation and intangibles
Partnerships and Corporations: Functions and Differences
Financial Statements: Analysis and Interpretation
Tax and Business Decisions
The module aims to make students adept in accounting and build their confidence in using the tools to thrive in a business setting.
ORG 365: Organizational Behavior and Change - 3 Credit Hours
The module is designed to introduce students to the relevant concepts and practices of organization in attaining growth and product vis-à-vis change. Students will understand the dynamics of organizational building, growth and development in the face of change, conflict, etc. They will explore the influence of culture, power, politics and change in an organizational setting. The areas of study include:
Organization: Structure and context
Degrees of formality/informality
Specialization and Standardization
Hierarchies and leadership
Organizational complexity
Company size and position
Issues of centralization
Personal and Professionalism
Organizational technology
Quality of work life
Interdepartmental relations and conflict
Decision-making processes
Means of Communication: Internal and external
MAN 370: Principles of Project Management - 3 Credit Hours
The module is an introduction to the fundamentals of project management. It will largely cover the following concepts and topics:
Definition of a project
Nature of the project team
Project Manager's roles and function
Topics covered include:
Project life cycles
Organization and charters
Work breakdown structures
Responsibility matrixes
Planning, Budgeting, and Scheduling of systems
Students will also explore software and tools used in project management like PERT, Gantt charts, etc.
BUS 375: International Business - 3 Credit Hours
This module is designed for two fundamental goals:
To build familiarity with the world map as it exists today, addressing changed and changing national boundaries,
To help students understand the distribution of natural resources at the global scale and learn industries foundational to international trade relations.
The module will explore the factors and drivers of globalization and the operating mechanism of markets and countries within a global environment.
STA 380: Managerial Statistics – 3 Credit Hours
Students will learn about descriptive statistics in this module. The module presents an interdisciplinary approach, featuring a blend of several topics, including finance, economics, mathematics, and statistics. Core topics include:
Probability theory
Population and sampling
Statistical inference
Decision theory
Presentation of data
Use of computers
MAR 385: Advertising and Public Relations - 3 Credit Hours
The module is a comprehensive exploration of advanced marketing. Students will explore the principles and techniques of developing the basic forms of sales, advertising, and public relations materials. The module focuses on the importance of effective written communication essential for supporting diverse marketing efforts common to most businesses. Students will be made to apply their knowledge practically by developing marketing campaigns for a product/good/service.
MAN 390: Managing Capital Markets - 3 Credit Hours
The module will familiarize students with knowledge of financial markets and the institutions serving as intermediaries in the financial market. Students will explore the roles of the Federal Reserve, Monetary Policy and Financial Intermediation. The module also presents a comprehensive overview of the role of technology in driving markets and enabling adaptability for businesses to survive in rapidly evolving markets.
BUS 395: Business Values & Ethics - 3 Credit Hours
This module explores the development and application of values, work ethics, and codes of conduct, in addressing major ethical issues and individual differences in organizations. Topics include
Historical review of value systems
Work ethics and human nature
Implications of value systems
Work, life, and business organizations
Students will also be acquainted with the use of diverse ways of thinking in enhancing judgment and decision-making.
BAN 400: Money and Banking - 3 Credit Hours
This module introduces students to Money and banking and theories of money and banking. Core topics include:
Introduction to Money
Nature and functions of Money,
Theory of Money - Classical, Keynesian, Monetarists
Classical Theory
Business Monetary Policy and Objectives
Instrument of Monetary Policy
Effectiveness of Monetary Policy: Recession and Inflation
Monetary Policy & Economic Growth
MAN 410: Managing Information Change - 3 Credit Hours
Students will learn about the significance and application of innovation and creativity in the marketplace for success and thrive. They will engage in an intensive, hands-on approach to enhance their creativity and innovative skills and prepare them for the highly competitive global business ecosystem. Students will be made to work and plan project implementation, and hone important skills of organizational planning, risk management, presenting budgets, managing change processes, etc. that are crucial for change management procedures.
BUS 420: Business Presentations - 3 Credit Hours
This module will require students to make individual and group presentations and demonstrate their knowledge and skills in communicating projects and project status effectively. Students will also need to work on summary documents for presentations.
MAN 430: Operations Management - 3 Credit Hours
Core areas of study in this module include:
Project design and management
Operational planning, control, and evaluation
Resource allocation
Product development
Team job design and measurement
Work scheduling
Materials management and purchasing
Capacity planning
Facility layout
Work environment quality
Technological change
MAN 440: Global Project Management - 3 Credit Hours
This module stresses advanced technological developments, growing competition and a global marketplace, all of which contribute to Project Management becoming a central activity in most industrial organizations.
COM 450: E-Commerce & the Digital Economy - 3 Credit Hours
This module explores the rise and growth of the digital economy and the practices fundamental to e-commerce. The growth of the internet has impacted practically all segments of society and it has become crucial for students, particularly in the business and management fields to understand the forces and dynamics behind the Digital Economy.
Areas of study include:
E-commerce and trends in the digital economy
Business models (C2C, B2C or B2B)
Diverse platforms for e-commerce (social media/mobile)
Local e-commerce
Customer's role in e-commerce
BUS 460: Business Writing and Presentation - 3 Credit Hours
The module engages students in advanced presentation and communication techniques. Major areas of study include writing and presenting in:
Mass media
Information channels
Media culture
Students will develop an understanding of the structure and content of new technologies and their influence on an organization's information systems. They will learn the methods of considering these factors when undertaking new business projects and ventures.
FIN 470: Financial Analysis and Modeling - 3 Credit Hours
This module introduces students to the use and application of tools needed for assessing and evaluating an existing firm or the implications of creating a new venture. Students will learn to use spreadsheets and other software products or tools in analyzing the impacts of financial decisions and other financial activities, including:
Financial statement analysis
Cash budgeting
Cost of capital determination
Capital budgeting
Capital structure choices
BUS 480: Strategic Planning & Business Policy - 3 Credit Hours
Explore the possibilities, challenges, and rewards of running a business enterprise in this module. Students will get a grasp of the roles and responsibilities of a manager in making the company a winner. They will learn the methods and techniques involved in creating strategy and business policies that cut across the whole spectrum of business and management.
CAP 490: Capstone Project - 3 Credit Hours
This module mandates students to work on a practical project. As a capstone initiative, students are required to develop a business plan. They design the plan, do research and forecasting, and gain support for the plan and engage in a comprehensive examination of business considerations. Students are expected to fully integrate whatever they have learned, which includes the marketing, finance, organizational structure, project plans, etc. into the project. As part of their Constructive Action, students are expected to complete their business plan, have it reviewed by an industry expert and present the findings to their peers and instructors.
For quick answers, browse our Frequently Asked Questions on the website
What is the duration of the BBA program at Birchwood University?
The BBA program at Birchwood University is for 3 years.
Is Birchwood University’s Online BBA degree comparable to other on-campus programs?
Birchwood University's BBA degree program is accredited and globally recognized. In terms of student outcomes and quality, our online programs are equivalent to on-campus programs.
Is the language proficiency score necessary for enrolling at Birchwood University?
All the programs offered by Birchwood University are delivered in English language. International students who belong to countries where English is not an official language may need to provide evidence of their ability to study in English through prior education conducted in English.
How can I access my study material and other learning resources?
Every student in the BBA program has unlimited access to the advanced Learning Management Systems (LMS) where they can access all the learning materials anytime. They also have access to recorded live sessions, e-books, and other study materials.
What are the minimum criteria to be eligible for the BBA program at Birchwood University?
Applicants seeking admission to the BBA program at Birchwood University must have:
- A higher secondary senior year of high school with a minimum GPA of 2.75 to 3.75
- English language proficiency ( TOEFL/IELTS/PTE)
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